{"id":7609,"date":"2026-03-17T14:01:13","date_gmt":"2026-03-17T06:01:13","guid":{"rendered":"https:\/\/www.icreativecity.com\/?p=7609"},"modified":"2026-04-13T14:12:15","modified_gmt":"2026-04-13T06:12:15","slug":"%e7%9b%b8%e9%81%87%e4%b8%8a%e6%b5%b7-2026%e5%b9%b4%e9%a6%96%e5%b1%8a%e4%b8%ad%e6%b3%95%e7%be%8e%e5%a6%86%e4%ba%a7%e4%b8%9a%e5%af%b9%e6%8e%a5%e4%bc%9a%e5%8f%96%e5%be%97%e5%9c%86%e6%bb%a1%e6%88%90","status":"publish","type":"post","link":"https:\/\/www.icreativecity.com\/index.php\/2026\/03\/17\/%e7%9b%b8%e9%81%87%e4%b8%8a%e6%b5%b7-2026%e5%b9%b4%e9%a6%96%e5%b1%8a%e4%b8%ad%e6%b3%95%e7%be%8e%e5%a6%86%e4%ba%a7%e4%b8%9a%e5%af%b9%e6%8e%a5%e4%bc%9a%e5%8f%96%e5%be%97%e5%9c%86%e6%bb%a1%e6%88%90\/","title":{"rendered":"\u76f8\u9047\u4e0a\u6d77 : 2026\u5e74\u9996\u5c4a\u4e2d\u6cd5\u7f8e\u5986\u4ea7\u4e1a\u5bf9\u63a5\u4f1a\u53d6\u5f97\u5706\u6ee1\u6210\u529f"},"content":{"rendered":"
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\u9996\u5c4a\u4e2d\u6cd5\u5316\u5986\u54c1\u4ea7\u4e1a\u5bf9\u63a5\u4f1a<\/strong><\/section>\n<\/section>\n<\/section>\n
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Premi\u00e8re \u00e9dition des Rencontres francochinoises de la fili\u00e8re cosm\u00e9tique \u00e0 Shanghai<\/strong><\/section>\n<\/section>\n<\/section>\n
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\u4e0a\u6d77\uff0c2026\u5e743\u670817\u65e5Shanghai, 17 mars 2026<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
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Business France Chine a organis\u00e9 avec succ\u00e8s, les 16 et 17 mars 2026, la premi\u00e8re \u00e9dition des Rencontres francochinoises de la fili\u00e8re cosm\u00e9tique \u00e0 Shanghai.D\u00e9di\u00e9 \u00e0 la mise en valeur de l\u2019excellence fran\u00e7aise en mati\u00e8res premi\u00e8res, ingr\u00e9dients actifs et solutions innovantes pour l\u2019industrie cosm\u00e9tique, l\u2019\u00e9v\u00e9nement a r\u00e9uni neuf entreprises fran\u00e7aises et plus de 80 d\u00e9cideurs chinois de premier plan.<\/p>\n

Un premier bilan particuli\u00e8rement encourageant, marqu\u00e9 par la qualit\u00e9 des \u00e9changes et les perspectives de coop\u00e9ration identifi\u00e9es.<\/p>\n

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Monsieur WANG Leyi, Directeur g\u00e9n\u00e9ral de Shanghai Creative City Technology Development Co, a honor\u00e9 de sa pr\u00e9sence la session d\u00e9di\u00e9e aux \u00e9changes commerciaux. Il y a prononc\u00e9 une intervention particuli\u00e8rement inspirante, intitul\u00e9e \u00ab Aider les PME chinoises \u00e0 se d\u00e9velopper \u00e0 l’international \u00bb.\u00c0 travers cette pr\u00e9sentation, Monsieur WANG a propos\u00e9 une analyse approfondie des obstacles et des d\u00e9fis que rencontrent les entreprises \u00e9trang\u00e8res et notamment fran\u00e7aises lorsqu’elles cherchent \u00e0 p\u00e9n\u00e9trer le march\u00e9 chinois. S’appuyant sur l’exp\u00e9rience concr\u00e8te accumul\u00e9e par son entreprise au fil des ann\u00e9es dans le cadre de sa strat\u00e9gie d’\u00ab importation \u00bb, il a partag\u00e9 des solutions pragmatiques et illustr\u00e9 son propos par une s\u00e9rie de cas r\u00e9ussis.<\/p>\n

Son intervention a offert aux entreprises fran\u00e7aises pr\u00e9sentes des cl\u00e9s de lecture pr\u00e9cieuses sur les r\u00e9alit\u00e9s du march\u00e9 local, ainsi que des r\u00e9f\u00e9rences op\u00e9rationnelles directement exploitables pour structurer et acc\u00e9l\u00e9rer leur d\u00e9veloppement en Chine.<\/p>\n<\/section>\n<\/section>\n

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\u5353\u8d8a\u6210\u679c\u603b\u7ed3<\/strong>Points marquants de l’\u00e9v\u00e9nement<\/p>\n<\/section>\n<\/section>\n<\/section>\n
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  • 9\u5bb6\u6cd5\u56fd\u53c2\u5c55\u4f01\u4e1a\uff1aBelabio\u3001Bioxis\u3001Dowell & Yidai\u3001DWS\u3001Laboratoire Dumani\u3001Gattefoss\u00e9\u3001Lessonia\u3001Naemos\u548cNatutech<\/li>\n
  • \u4e3a\u671f\u4e24\u5929\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u6df1\u5165\u4e0a\u6d77\u5316\u5986\u54c1\u751f\u6001\u7cfb\u7edf<\/li>\n
  • \u8d85\u8fc780\u4f4d\u4e2d\u56fd\u9876\u7ea7\u5316\u5986\u54c1\u4f01\u4e1a\u51b3\u7b56\u8005\u51fa\u5e2d\uff08\u54c1\u724c\u9ad8\u7ba1\u3001\u7814\u53d1\u603b\u76d1\u3001\u5206\u9500\u5546\u3001\u6295\u8d44\u4eba\uff09<\/li>\n
  • \u9ad8\u8d28\u91cf\u7684B2B\u5bf9\u63a5\u8bba\u575b\uff0c\u5e76\u5df2\u542f\u52a8\u9996\u6279\u5408\u4f5c\u9879\u76ee<\/li>\n<\/ul>\n<\/section>\n<\/section>\n
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    • 9 entreprises fran\u00e7aises participantes : Belabio, Bioxis, Dowell & Yidai, DWS, Laboratoire Dumani, Gattefoss\u00e9, Lessonia, Naemos et Natutech.<\/li>\n
    • 2 jours d\u2019immersion au c\u0153ur de l\u2019\u00e9cosyst\u00e8me cosm\u00e9tique shangha\u00efen.<\/li>\n
    • 80+ d\u00e9cideurs chinois pr\u00e9sents (dirigeants de marques, directeurs R&D, distributeurs, investisseurs)<\/li>\n
    • Rencontres B2B cibl\u00e9es, premi\u00e8res pistes de collaboration et \u00e9changes strat\u00e9giques de haut niveau<\/li>\n<\/ul>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
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      \u56f4\u7ed5\u4e24\u5927\u6218\u7565\u5730\u6807\uff0c\u7edf\u7b79\u90e8\u7f72\u6d3b\u52a8\u65e5\u7a0b<\/strong>Un programme articul\u00e9 autour de deux lieux strat\u00e9giques<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
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      \u7b2c\u4e00\u5929<\/strong>\u6c89\u6d78\u5f0f\u63a2\u8bbfNova Beauty Tech (\u7f8e\u521b\u9759\u754c)<\/strong><\/p>\n

      Jour 1 \u2013 Immersion au Nova Beauty Tech<\/strong><\/p>\n

      \u9996\u65e5\u6d3b\u52a8\u5728\u4e0a\u6d77\u7f8e\u5986\u79d1\u6280\u521b\u65b0\u9ad8\u5730\u4e0e\u5316\u5986\u54c1\u521b\u65b0\u4e2d\u5fc3\u2014\u2014Nova Beauty Tech\uff08\u7f8e\u521b\u9759\u754c) \u4e3e\u884c\u3002\u6cd5\u56fd\u4ee3\u8868\u56e2\u53d7\u5230\u56ed\u533a\u8fd0\u8425\u65b9\u3001\u5927\u5b81\u96c6\u56e2\u603b\u7ecf\u7406\u4e8e\u65ed\u4e1c\u5148\u751f\u4e0e\u526f\u603b\u7ecf\u7406\u9646\u4f73\u6770\u5148\u751f\u7684\u70ed\u60c5\u63a5\u5f85\uff0c\u53cc\u65b9\u5c31\u6df1\u5165\u4e86\u89e3\u5e02\u573a\u8d8b\u52bf\u5c55\u5f00\u4ea4\u6d41\u3002<\/p>\n<\/section>\n

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      La premi\u00e8re journ\u00e9e s\u2019est tenue au Nova Beauty Tech (Meichuang Jingjie), p\u00f4le d\u2019excellence et centre d\u2019innovation cosm\u00e9tique \u00e0 Shanghai.Les d\u00e9l\u00e9gations fran\u00e7aises ont \u00e9t\u00e9 accueillies par M. YU Pudong et M. LU Jiajie, directeur g\u00e9n\u00e9ral et directeur g\u00e9n\u00e9ral adjoint du groupe Daning, op\u00e9rateur du p\u00f4le, afin de mieux comprendre les tendances du march\u00e9.<\/p>\n<\/section>\n

      \"\"<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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      \u6cd5\u56fd\u9a7b\u534e\u5b98\u90b8\u4e3e\u529e\u4ea7\u54c1\u5c55\u793a\u4e0e\u4ea4\u6d41\u9152\u4f1a<\/strong>Showroom et cocktail de r\u00e9seautage \u00e0 la R\u00e9sidence de France<\/strong><\/p>\n

      \u5f53\u5929\u4e0b\u5348\uff0c\u4e2d\u6cd5\u5316\u5986\u54c1\u4ea7\u4e1a\u5bf9\u63a5\u4f1a\u7cfb\u5217\u6d3b\u52a8\u7ee7\u7eed\u5728\u6cd5\u56fd\u9a7b\u4e0a\u6d77\u603b\u9886\u4e8b\u5b98\u90b8\u2014\u2014\u5df4\u8d5b\u522b\u5885\u4e3e\u884c\uff0c\u8fd9\u91cc\u4e5f\u662f\u4e2d\u6cd5\u53cb\u8c0a\u7684\u8c61\u5f81\u4e4b\u5730\u3002<\/p>\n

      \u6cd5\u56fd\u9a7b\u4e0a\u6d77\u603b\u9886\u4e8bJoan Valadou \u738b\u5ea6\u5148\u751f\u63a5\u5f85\u4e86\u6cd5\u56fd\u4ee3\u8868\u56e2\u53ca\u4e2d\u65b9\u5609\u5bbe\uff0c\u73b0\u573a\u4e3e\u529e\u4e86\u4e13\u5c5e\u4ea7\u54c1\u5c55\u793a\u4f1a\uff0c\u5448\u73b0\u6cd5\u56fd\u7f8e\u5986\u4f01\u4e1a\u7684\u521b\u65b0\u6210\u679c\u3002\u968f\u540e\u4e3e\u884c\u7684VIP\u4ea4\u6d41\u9152\u4f1a\uff0c\u6c47\u805a\u4e86\u54c1\u724c\u9ad8\u7ba1\u3001\u7ecf\u9500\u5546\u3001\u6295\u8d44\u65b9\u3001\u4e13\u4e1a\u5a92\u4f53\u53ca\u884c\u4e1a\u610f\u89c1\u9886\u8896\u3002<\/p>\n<\/section>\n

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      En fin d\u2019apr\u00e8smidi, les Rencontres franco-chinoises de la fili\u00e8re cosm\u00e9tiques se sont poursuivies \u00e0 la R\u00e9sidence de France \u00e0 Shanghai \u2013 Villa Basset, symbole de l\u2019amiti\u00e9 francochinoise.M. Joan VALADOU, consul g\u00e9n\u00e9ral de France \u00e0 Shanghai, a accueilli les d\u00e9l\u00e9gations fran\u00e7aises et les invit\u00e9s chinois autour d\u2019un showroom exclusif pr\u00e9sentant les innovations des marques fran\u00e7aises, suivi d\u2019un cocktail de networking VIP r\u00e9unissant dirigeants de marques, distributeurs, investisseurs, m\u00e9dias sp\u00e9cialis\u00e9s et influenceurs.<\/p>\n<\/section>\n<\/section>\n
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      \u7b2c\u4e8c\u5929<\/strong>\u5728\u6cd5\u56fd\u5b98\u90b8\u4e3e\u884c\u5546\u52a1\u4ea4\u6d41\u4e13\u573a\u00a0<\/strong><\/p>\n

      Jour 2 \u2013 Dialogues strat\u00e9giques et rencontres d’affaires<\/strong><\/p>\n

      \u6d3b\u52a8\u4ee5\u4e00\u573a\u6218\u7565\u7814\u8ba8\u4f1a\u62c9\u5f00\u5e8f\u5e55\uff0c\u4e2d\u6cd5\u4e24\u56fd\u4e13\u5bb6\u4e0e\u4f01\u4e1a\u9ad8\u7ba1\u56f4\u7ed5\u5e02\u573a\u4e3b\u6d41\u8d8b\u52bf\u3001\u53cc\u8fb9\u5408\u4f5c\u6210\u529f\u8981\u7d20\u7b49\u8bae\u9898\u5c55\u5f00\u4ea4\u6d41\u3002<\/p>\n

      \u5728\u826f\u597d\u7684\u4ea4\u6d41\u6c1b\u56f4\u4e2d\uff0c\u4e0e\u4f1a\u5404\u65b9\u6df1\u5165\u63a2\u8ba8\uff0c\u5e76\u968f\u540e\u53c2\u4e0e\u7531\u6cd5\u56fd\u5546\u52a1\u6295\u8d44\u7f72\u7ec4\u7ec7\u7684\u4e00\u7cfb\u5217B2B\u4e00\u5bf9\u4e00\u6d3d\u8c08\uff0c\u8fdb\u4e00\u6b65\u6316\u6398\u5408\u4f5c\u673a\u9047\uff0c\u63a8\u52a8\u521d\u6b65\u5408\u4f5c\u843d\u5730\u3002<\/p>\n<\/section>\n

      \n
      Business France Chine a organis\u00e9 avec succ\u00e8s, les 16 et 17 mars 2026, la premi\u00e8re \u00e9dition des Rencontres francochinoises de la fili\u00e8re cosm\u00e9tique \u00e0 Shanghai.D\u00e9di\u00e9 \u00e0 la mise en valeur de l\u2019excellence fran\u00e7aise en mati\u00e8res premi\u00e8res, ingr\u00e9dients actifs et solutions innovantes pour l\u2019industrie cosm\u00e9tique, l\u2019\u00e9v\u00e9nement a r\u00e9uni neuf entreprises fran\u00e7aises et plus de 80 d\u00e9cideurs chinois de premier plan.<\/p>\n

      Un premier bilan particuli\u00e8rement encourageant, marqu\u00e9 par la qualit\u00e9 des \u00e9changes et les perspectives de coop\u00e9ration identifi\u00e9es.<\/p>\n<\/section>\n<\/section>\n

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      A propos de Business France\u5173\u4e8e\u6cd5\u56fd\u5546\u52a1\u6295\u8d44\u7f72<\/p>\n

      Business France est l\u2019entreprise publique de conseil au service de l\u2019internationalisation de l\u2019\u00e9conomie fran\u00e7aise. Elle est charg\u00e9e du d\u00e9veloppement international des entreprises et de leurs exportations, ainsi que de la prospection et de l\u2019accueil des investissements \u00e9trangers en France.<\/p>\n

      \u6cd5\u56fd\u5546\u52a1\u6295\u8d44\u7f72\u662f\u81f4\u529b\u4e8e\u6cd5\u56fd\u7ecf\u6d4e\u56fd\u9645\u5316\u7684\u5b98\u65b9\u54a8\u8be2\u673a\u6784\uff0c\u4e3b\u8981\u8d1f\u8d23\u534f\u52a9\u6cd5\u56fd\u4f01\u4e1a\u5f00\u5c55\u56fd\u9645\u4e1a\u52a1\u53ca\u6269\u5927\u51fa\u53e3\uff0c\u540c\u65f6\u63a8\u52a8\u6765\u81ea\u5168\u7403\u7684\u6295\u8d44\u843d\u5730\u6cd5\u56fd\u3002<\/p>\n

      Elle promeut l\u2019attractivit\u00e9 et l\u2019image \u00e9conomique de la France, de ses entreprises et de ses territoires. Elle g\u00e8re et d\u00e9veloppe le Volontariat International en Entreprise (V.I.E). Business France dispose de plus de 1 400 collaborateurs situ\u00e9s en France et dans 53 pays.<\/p>\n

      \u673a\u6784\u8fd8\u81f4\u529b\u4e8e\u63d0\u5347\u6cd5\u56fd\u53ca\u5176\u5404\u5730\u533a\u3001\u4f01\u4e1a\u7684\u7ecf\u6d4e\u5438\u5f15\u529b\u4e0e\u56fd\u9645\u5f62\u8c61\uff0c\u5e76\u8d1f\u8d23\u7ba1\u7406\u548c\u53d1\u5c55\u6cd5\u56fd\u56fd\u9645\u4f01\u4e1a\u5fd7\u613f\u8005\u9879\u76ee\uff08V.I.E\uff09\u3002\u6cd5\u56fd\u5546\u52a1\u6295\u8d44\u7f72\u5728\u5168\u740353\u4e2a\u56fd\u5bb6\u53ca\u6cd5\u56fd\u672c\u571f\u62e5\u6709\u8d85\u8fc71400\u540d\u4e13\u4e1a\u4eba\u5458\u3002<\/p>\n

      S\u00e9verine de Carvalho<\/p>\n

      T\u00e9l \u7535\u8bdd: 01 40 73 73 88<\/p>\n

      Mobile \u624b\u673a: 06 82 23 69 12<\/p>\n

      severine.decarvalho@businessfrance.fr<\/p>\n

      Siham Morchid<\/p>\n

      T\u00e9l \u7535\u8bdd: 01 40 73 30 74<\/p>\n

      Mobile\u624b\u673a : 06 59 37 56 87<\/p>\n

      siham.morchid@businessfrance.fr<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[486],"tags":[],"class_list":["post-7609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-twin-cities"],"lang":"zh","translations":{"zh":7609,"en":7619},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts\/7609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/comments?post=7609"}],"version-history":[{"count":2,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts\/7609\/revisions"}],"predecessor-version":[{"id":7618,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts\/7609\/revisions\/7618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/media\/7615"}],"wp:attachment":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/media?parent=7609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/categories?post=7609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/tags?post=7609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}