{"id":5460,"date":"2021-07-27T13:54:17","date_gmt":"2021-07-27T05:54:17","guid":{"rendered":"http:\/\/www.icreativecity.com\/?p=3715"},"modified":"2025-02-08T10:54:23","modified_gmt":"2025-02-08T02:54:23","slug":"test","status":"publish","type":"post","link":"https:\/\/www.icreativecity.com\/index.php\/en\/2021\/07\/27\/test\/","title":{"rendered":"Creative City participates in UK-China Business Exchange 2021"},"content":{"rendered":"

On 30th June, the UK Department for International Trade (DIT), the UK Advertising Export Group (AEG) and the Shanghai International Advertising Festival (SIAF) co-hosted the 2021 UK-China Business Networking Conference at the British Centre of the British Consulate General in Shanghai. Unilever, the international FMCG giant, Tmall, the city of brands, and more than 20 emerging brands attended the event and discussed how emerging brands can tell a good brand story and precipitate brand value to achieve sustained growth and internationalisation by focusing on the theme of \u2018From China to the World, How to Help New Brands Grow Rapidly\u2019.<\/p>\n

\"\u82f1\u4e2d\u5546\u52a1\u4ea4\u6d41\u4f1a\"<\/p>\n

Important Guests in Attendance<\/h1>\n

\"\u82f1\u56fd\u9a7b\u4e0a\u6d77\u603b\u9886\u4e8b<\/p>\n

Chris Wood, HM Consul-General Shanghai<\/p>\n

\"\u82f1\u56fd\u5e7f\u544a\u4ece\u4e1a\u8005\u534f\u4f1a\u8425\u9500\u6218\u7565\u603b\u76d1\u3001<\/p>\n

Janet Hull OBE, IPA Director of Marketing Strategy<\/p>\n

and Chair of UKAEG<\/p>\n

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Jaymin Ji, Executive Secretary-general, SHIAF<\/p>\n

Keynote speech<\/h1>\n

Mr Fang Jun, Vice President of Data and Digital Development of Unilever China, delivered a keynote speech at the meeting, talking about Unilever’s use of its many years of experience in brand operation and strong resources to help emerging brands to rise quickly in the competitive market, enhance brand influence, and provide more in-depth cooperation space at the level of brand incubation, supply chain and so on.<\/p>\n

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Mr Fang Jun, Vice President, Data and Digital Development, Unilever China<\/p>\n

Based on the strong data support, Mr. Wufeng, Director of New Consumption of Tmall Merchant Marketing Centre, shared in his speech the support from the level of platform traffic strategy and shared the example of brand \u2018long red\u2019, as well as more Chinese brands in the overseas market breakthrough related experience and cases, to help the new brand to complete the growth of brand power and commercial power.<\/p>\n

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Mr. Wufeng, Director of New Consumption, Tmall Merchant Marketing Centre<\/p>\n

Round-table discussion<\/h2>\n

The conference also arranged three roundtable discussions, through which the Chinese and British sides discussed the development of branding\u3002<\/p>\n

Round-table discussion I<\/h3>\n

Elephants and Ants Dance Together in China’s Brand Innovation Era<\/h3>\n

Mr Fang Jun, Vice President of Data and Digital Development of Unilever China, Ms Ren Jiujin, Founder and CEO of Particle Mania, Mr Wang Taocheng, Founder and CEO of Guan Erge Brand, and Ms Kaye Chin, Founder of DEVIL&DETAIL, shared their experiences of operating new brands supported by Unilever Uchuang Incubator.<\/p>\n

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Round-table discussion II<\/h3>\n

Helping emerging brands to grow rapidly and how emerging brands can expand into the international arena<\/h3>\n

\u521b\u610f\u57ce\u5e02<\/strong>\u53d7\u9080\u51fa\u5e2d\u6d3b\u52a8\u5e76\u53c2\u4e0e\u4e86\u5706\u684c\u8ba8\u8bbaII\uff0c\u4e0eCATLINK\u3001Apus\u3001Made in London\u3001Across the Pond\u4ee5\u53caPingPong Digtal\u591a\u65b9\u9488\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u51fa\u6d77\u53d1\u5c55\u9047\u5230\u7684\u56f0\u5883\u548c\u673a\u9047\uff0c\u4ee5\u53ca\u56f4\u7ed5\u5982\u4f55\u63a8\u52a8\u54c1\u724c\u5feb\u901f\u6210\u957f\u5e76\u62d3\u5c55\u56fd\u9645\u821e\u53f0\u8fdb\u884c\u8ba8\u8bba\u3002<\/p>\n

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Round-table discussion III<\/h3>\n

Trends of emerging brands and insights and predictions for going international<\/h3>\n

Gululu, Neolithic Unmanned Vehicles, Crowd, and Qumin, on the other hand, discussed brand trends and insights on and going overseas at the event.<\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[488],"tags":[],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-twin-cities-en"],"lang":"en","translations":{"en":5460,"zh":3715},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts\/5460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/comments?post=5460"}],"version-history":[{"count":2,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts\/5460\/revisions"}],"predecessor-version":[{"id":6944,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/posts\/5460\/revisions\/6944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/media\/5461"}],"wp:attachment":[{"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/media?parent=5460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/categories?post=5460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icreativecity.com\/index.php\/wp-json\/wp\/v2\/tags?post=5460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}